Royal FloraHolland stimulates sustainability in the chain and has therefore presented the 'Greenovation Award’ since 2017. The award yields a lot of exposure for nominees. The professional jury has selected 10 nominations from the applications. The final result will be determined 50% by a professional jury and 50% by the public jury. The winner of the Greenovation Award 2020 will be announced in a special way during Cooperative Day.