Chairman of the Members' Council
Peter Smak has been chairman of the Royal FloraHolland Members' Council since 1 January 2022. He is co-owner of Smak Tulips, a family business that has been established for four generations in Onderdijk in West Friesland. As chairman of the Council of Members, he is the first point of contact for the Board of Directors and the Supervisory Board. In addition, as chairman he is responsible for good cooperation within the Council of Members and the performance of individual members and the Council of Members as a whole.
"I have a long history with Royal FloraHolland and I realise that there is definitely work to be done. We have had an intensive period. By seeing each other as sparring partners in an open atmosphere and trusting each other, together we can take the cooperative further and let it grow."