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NH20201210 054

Were you there on 10 December? The second edition of Royal FloraHolland’s Cooperative Day was completely online, but a great success nevertheless! It is the leading event for members, customers and partners of our cooperative and was broadcast live this year from the Fokker studios in The Hague. Almost 450 people attended the event online.

The theme of the day was Connect to grow - Together, we create the future. We had a packed programme with inspiring speakers. In a round-table discussion, Steven van Schilfgaarde, CEO of Royal FloraHolland, and Guido Landheer, director of Agro-economic policy at the Ministry of Agriculture, Nature and Food Quality (LNV) looked ahead to 2021 policy for the floriculture sector and discussed a number of other matters. Trend watcher and green stylist Romeo Sommers talked about the latest consumer trends and developments. Trend watcher Jarno Duursma spoke about the impact of the coronavirus that is forcing companies to think about their digital strategies and take (decisive) action!

We also announced the winners of the Glazen Tulp and Greenovation Awards. The result of the vote of the Members' Council elections also received attention. The day ended with an online networking event. It took a little getting used to, but technically everything worked fine!

Next year we naturally hope to welcome you in person again to our Cooperative Day.

Watch the sessions again

Did you miss the event or would you have liked to have attended several sub-sessions?

Watch the various parts of the programme again