Steven van Schilfgaarde will open the afternoon. Naturally, he will reflect on the developments within Royal FloraHolland. Following this, the inspiration programme will start at 15.00. Including a table discussion in which the dutch minister of agriculture, nature and food quality Piet Adema, member of the dutch parliament Caroline van der Plas, Adri Bom-Lemstra (chairman of greenhouse horticulture Netherlands) and Jan van Dam (CEO Dutch Flower Group) will join. They will discuss the future of our sector; what are the main developments, how can politics stimulate innovations and contribute to a healthy future of the floriculture sector. Finally, Ben van der Burg will take the attendees through his story about possibilities in the digital and sports field.