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Speakers overview

During the sessions, Peter Smak, CEO Steven van Schilfgaarde, CFO David van Mechelen, among others, will speak. All this will be accompanied by the chairman of the day, Ron Veenman.

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Rob Veenman

Chair of the day

This chairman/presenter/trainer wants his 'audience' not just to watch and listen, but to play a role (of significance).

Thursday 16 June 14:40 - 15:00
Rob veenman

Peter Smak

Chairman of the Members' Council

Peter Smak has been chairman of the Royal FloraHolland Members' Council since 1 January 2022.

Thursday 16 June 15:20 - 15:35
Royal Flora Holland Peter Smak

Ron Simpson


Ron Simpson is a creative entrepreneur and one of the founders of The Avocado Show. A storyteller you definitely don't want to miss.

Ron Simpson


Trend forecasters

Trend forecasters Jan-Henk Bouman and Wim van Rooijen, shake you awake verbally.


Mirjam Wiersma

Flirt trainer

"Business flirting = getting your business done easier." Flirtation trainer Mirjam Wiersma takes you through Business Flirting.

Mirjan Wiersma

Steven Delva

Landscape architect

"We turn the design process upside down and radically choose the landscape as the basis."

Steven delva

Simone Jansen

Founder ART[s] Gallery

Follow your dreams

Simone Jansen

Steven van Schilfgaarde (Dutch)

CEO Royal FloraHolland

Steven van Schilfgaarde has been CEO of Royal FloraHolland for four years now and is the face of our cooperative.

Thursday 16 June 14:30 - 14:40
Steven van schilfgaarde

David van Mechelen (Dutch)

CFO Royal FloraHolland

The CFO experiences the corona crisis as a non-stop roller coaster.