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Fred van Tol

Manager International Sales & Account management

Fredvan Tol

Within Royal FloraHolland, Fred van Tol is responsible for the design and implementation of the international strategy. Together with international account managers, the Global Sourcing Services team and the local offices in Africa, China and Latin America, we connect the international growers to the Floriday platform of Royal FloraHolland.

On Cooperative Day, Fred van Tol and Ruud Knorr will tell more about our international strategy: Trading internationally via Royal FloraHolland by our international growers and buyers is one of the three main ambitions in our strategy. Via our digital B2B platform Floriday, we make services available step by step to meet these needs. Services for international ordering, payment and delivery. One of these services is being able to order and pay in dollars, and we have now taken the first steps in this direction. Logistic services are also being developed, for example the consolidation of orders and shipment of African products to the Middle East or China. Curious about Royal FloraHolland's international ambitions and the opportunities this offers growers and buyers? Come to our session.