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Martin de Ruiter (Dutch)

Programme manager 100% Digital

Martin de Ruiter1

During this online session, Martin de Ruiter takes you on a journey through this digital infrastructure of the floriculture sector. After all, what does this mean for our sector and what possibilities does it offer? In addition, Floriday will give you a preview of developments that will be implemented in the platform.

Martin: "It is a challenging year and we are well aware that we are asking a lot. Both for buyers, for growers and software suppliers. I am very positive to see how many growers and buyers have already picked up the gauntlet and signed up for workshops, called us with questions at the Floriday helpdesk, are already entering their offers and that we are actually already realising direct orders. I have full confidence in the digital future".