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Ruud Knorr

Chief Commercial Officer

Ruud Knorr1

Ruud Knorr has been the new Chief Commercial Officer at Royal FloraHolland since this year. He has over 25 years of experience in the floriculture sector. Ruud was Business Unit Manager at Landgard, Managing Director at Auction Rhein-Maas (2011-2016) and since 2017 Division Director Retail and Plants and member of the Executive Committee at Dutch Flower Group. The arrival of Ruud brought a great deal of knowledge and experience in the field of floriculture in-house. This applies both to the domestic market and internationally.

On Cooperative Day, Fred van Tol and Ruud Knorr will tell more about our international strategy: Trading internationally via Royal FloraHolland by our international growers and buyers is one of the three main ambitions in our strategy. Via our digital B2B platform Floriday, we make services available step by step to meet these needs. Services for international ordering, payment and delivery. One of these services is being able to order and pay in dollars, and we have now taken the first steps in this direction. Logistic services are also being developed, for example the consolidation of orders and shipment of African products to the Middle East or China. Curious about Royal FloraHolland's international ambitions and the opportunities this offers growers and buyers? Come to our session.