Stefanie Miltenburg (Dutch)
Program manager Sustainability
"Sustainability is not a trend that is blowing over. I prefer to speak of sustainable development rather than sustainability".
Sustainable production and products are becoming the norm. In order to be successful in the long term, we are therefore committed to making the sector more sustainable. Stefanie Miltenburg explains how Royal FloraHolland has translated this concretely into four ambitions, covering its own business operations, as well as the chain and the sector. Cooperation is essential in order to achieve the set objectives. In this sub-session, we focus specifically on cooperation within the Floriculture Sustainability Initiative (FSI), the largest international floriculture initiative that gives direction to sustainability. Jeroen Oudheusen explains what FSI stands for, what we are now working on together and what the vision is for making the sector more sustainable towards 2025.